BlueFocus is one of the most recognized communications services group originated in China, employing 5,000 employees globally working in 100 offices in more than 10 countries.

Established in 1996, BlueFocus became the first publicly list Chinese company in this field in 2010 and has come a long way transforming itself to an intelligent integrated communication group.


The company provides a wide spectrum of marketing and brand management services across disciplines of Strategy, Digital, Advertising, Media, Social, PR, Design, Branding, CRM, Data, E-Commerce and Mobile solutions, to 1000+ Multinational companies and leading Chinese enterprises, covering the IT, automobile, consumer goods, real estate, finance, and entertainment industries.


Headquartered in Silicon Valley, BlueFocus International is a wholly owned subsidiary of BlueFocus Communication Group, aiming to lead the Group’s globalization journey by focusing on international merger and acquisition, portfolio management, and cross border development. Established in 2013, BlueFocus International now has more than 1500 employees out of China.


  • July 1996
    BlueFocus is founded
  • April 2005
    Establishes nation-wide service network in 24 Chinese cities
  • Nov. 2006
    Named “Best PR Agency in Asia-Pacific” by MEDIA
  • Sept. 2008
    Named Greater China Consultancy of the Year by The Holmes Report
  • July 2009
    Named the Top 200 China Up and Comers 2009 by Forbes (Chinese-language edition)
  • Feb. 2010
    Launches IPO on the growth enterprise market Shenzhen Stock Exchange
  • July 2010
    Dentsu-BlueFocus is founded as joint venture with Dentsu
  • April 2011
    Acquires SNK Advertising, the leading mobile marketer in China
  • June 2011
    Holds shares in Financial PR Group, the largest financial PR firm of Singapore
  • Oct. 2012
    BlueFocus International is founded, headquartered in US
  • Dec.2013
    Aquires We Are Social, the largest social marketing agency in the world
  • March 2014
    Acquires METTA , Hong Kong's largest independent advertising firm
  • July 2014
    Oscar Zhao is listed in the 50 Most Influential People in PR
  • July 2014
    Acquires FuseProject, the world’s top design company in US
  • August 2014
    BlueFocus E-Commence is officially established to construct a new pattern of intelligent marketing
  • August 2014
    Acquires three well-known e-commerce services providers: Bay Line, Netops Technology and KEYing
  • Nov. 2014
    Holds shares of Blab, a data-based consumer behavior predication data-based company
  • Dec. 2014
    Acquires Vision 7, the largest Canadian fully integrated marketing communications group
  • Dec. 2014
    Invests in three well-know big data technology companies: AdMaster, Zamplus Technology and iClick Interactive
  • Apr. 2015
    Establishes the International Business Management Committee (IBMC) in Beijing
  • Apr. 2015
    Hits the top rank of Asia Agency Rankings 2015 and top 10 of Global Agency Rankings
  • Jun. 2015
    Holly Zheng, CEO and President of BlueFocus International, named the “Women to Watch 2015”by Advertising Age
  • Jun. 2015
    BlueFocus Simultaneously Acquires Domob and Madhouse to enhance the capability of Mobile Internet
  • Jun. 2015
    BlueFocus International opens its new office in Silicon Valley
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